5 – Marketing & Public Relations Tips and Strategies for Inventors from CastMedic Inventor – Christina Daves

Christina Daves, inventor of CastMedic, shares her journey to success as an inventor. After injuring her foot and being subjected to wearing an ugly medical boot, Christina frantically searched the web for medical boot fashion pieces. When she was unable to find any, Christina knew she had to invent some. With previous entrepreneurship experience, including owning a retail store, Christina thought that starting her medical boots accessories company would come naturally, but it didn’t. As with most inventors, Christina needed money and exposure. Christina tells us how she dealt with setback after setback but still managed to get free publicity and marketing to promote CastMedic.