6 – BetterBlocks® – Toy Inventor Generating Over $75 Million in Revenue – Warren Wilson

The Patent Professor® had the opportunity to sit down with Warren Wilson, the inventor of BetterBlocks®! In this interview, Wilson discusses how an idea he didn’t even consider to be one of his best became so successful. BetterBlocks® is a toy comprised of building blocks with over $75 million in revenue. When Wilson started pitching the idea to potential investors, he was thousands of dollars in debt but didn’t let that stop him. Wilson talks about the challenges associated with creating an idea and getting it off the ground. “A successful inventor comes from the inside out,” he says as he explains that oftentimes the first step is the hardest but you must keep going to achieve greatness. Wilson also mentions how having a team of people who loved his product and were supportive of his innovation was crucial for BetterBlocks® to be the first competitor against Lego®. The Patent Professor® and Wilson end this conversation by emphasizing that knowledge is helpful, but action is imperative. Wilson’s persistence and curiosity allowed him to be one of the most successful toy inventors in the market. He reflects on this as he talks about how BetterBlocks® allowed him to touch the lives of his customers and how this by far is his greatest accomplishment.