Scrub Daddy, “the cutest, but most high-tech scrubbing tool in the world,” became a HUGE success after appearing on Shark Tank. What made this idea an irresistible catch to shark Lori Greiner, who said it’s one of the best investments she’s ever made on the show, was Scrub Daddy’s unique proprietary material (FlexTexture®), which causes it to change in texture when exposed to hot or cold water.
To protect this million-dollar idea, Scrub Daddy has obtained a few design patents throughout the years. Without the security of these patents, Scrub Daddy’s inventor may not have been able to keep the sharks’ attention or his idea without the competition stealing it.
