17 Public Relationships in the Inventors Community – Andrea Pass

Andrea Pass has over 30 years of experience in developing and releasing marketing campaigns for all types of brands and products. In this interview, Andrea highlights the importance of public relations in the inventor community. With the increased amount of content consumption in our fast-paced multitasking world, having brand awareness is essential to being able to market your invention effectively. Andrea discusses how “pay to play” and “evergreen press” options might be the most economic and marketing sound option for inventors looking to get their product out there. Some products are useful for niche communities and don’t demand general media marketing, but this doesn’t mean that you still shouldn’t or can’t advertise your product to the public. Knowing your target audience can help you create relevant content for press outreach. Andrea also recommends investing in a publicist for inventors, like herself, to make sure that your product marketing is done the right way! Andrea notes that the key to product publicity is simplicity, having a solid marketing plan, and making sure you interact with experts along the way.
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